Insights - 7 Continents

Market insights

Recent insights on Chinese brands expansion to the west

The global expansion of the Chinese underwear brand, NEIWAI in the West

Comparing Chinese and Western consumer habits

Shein’s market strategy: How the Chinese fashion brand is conquering the West

The rise of C-beauty in the West: What Chinese beauty brands should know about targeting western consumers

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

Case study: The sudden success of Florasis abroad